THE STORY BEHIND ROSE & THISTLE

About Us

We're your expert social media strategy team, turning what you've underestimated about yourself into a personal brand that lands the opportunities you actually want.

We know the frustration of spending hours on content that isn't moving the needle. Posting consistently, trying to keep up with trends, and still watching the same opportunities go to other people. That's where we step in.

With five years and 175+ founder-led clients across multiple service-based industries, we know exactly how to turn your expertise, your story, and the part of you that's currently hidden into content that commands trust and attracts the right people.

It's time to become the founder people put forward for the speaking gigs, the collabs, and attract the clients that are desperate to work with you, while we give you your most valuable asset, your time, back to focus on running the business.

Meet The Founder

Abigail
Mills

I HELP FEMALE FOUNDERS BECOME THE NAME PEOPLE PUT FORWARD IN THEIR INDUSTRY. THE WOMEN WHO KNOW THEIR BUSINESS IS OUT OF THIS WORLD, WHO ARE DONE WITH VIBES-BASED POSTING, AND WHO WANT THEIR CONTENT TO ACTUALLY START LANDING THE OPPORTUNITIES THEY'VE BEEN QUIETLY WAITING FOR — THE SPEAKING GIGS, THE PODCAST BOOKINGS, THE HIGH-TICKET CLIENTS, THE COLLABS.

They want a strategist in their corner. Not another AI prompt or templated content calendar. You want a real strategist who can take your lived experiences and expertise and create content that connects with real life humans.

The women who know their business is out of this world, who are done with posting when they "have a minute", and who want their content to actually start landing the opportunities they've been quietly waiting for — the speaking gigs, the podcast bookings, the dream clients and the collabs.

That's what I've spent the last six years building Rose & Thistle Social to do.

Six years and 175+ clients later, working across sport, healthcare, weddings, beauty, real estate, mental health and lifestyle, the same pattern keeps showing up. The founders who win on social media aren't the loudest or the most polished. They're the most intentional.

They know exactly who they're talking to. They know what they want that person to do next. And they know how to turn every post into a step toward it.

What they don't always start with is clarity on what they want to be known for.

THAT'S THE WORK I DO WITH THEM. UNCOVERING THE POSITIONING, SHARPENING THE MESSAGE, AND TURNING IT INTO CONTENT THAT LANDS THE OPPORTUNITIES THEY'VE BEEN WAITING FOR.

This work has taken me into rooms I'm proud of.

—Highly Commended Social Media Educator of the Year at SocialDay's SMM Awards 2025
—Finalist at Business Women Connects Edinburgh's Rising Star 2024
—Speaking at Glasgow Caledonian University, Soho House's Mother's Meeting, Alice Benham's book tour, and Adventures in Marketing
—Podcasts including The Practice Owners Podcast and Success on Your Terms with Natalie Potts

In summer 2026, I did the thing I ask my clients to do all the time. Made a bold, intentional move toward the next version of the business.

Rose & Thistle relocated from Scotland to Dubai — a city full of ambitious women building exactly the kind of brands I love working with. The model has always been borderless. Clients across the UK, Europe, and now the UAE.

If you want your social media to start landing the opportunities, clients and conversations you've been waiting for — the speaking gigs, the podcast bookings, the collabs, the high-ticket work — let's talk.

Guest Speaker

Looking for a guest speaker for your events or online community?

Give me an hour with your audience, and I'll transform how they see and use social media — from overwhelming guesswork into a system that markets their business and makes sales. Trusted by: