Abigail Mills, founder of Rose & Thistle Social

Stand out.
Sell more.
Be impossible
to ignore.

PROVEN SOCIAL MEDIA STRATEGIES FOR FEMALE FOUNDER-LED BRANDS - BUILT ON THE PERSONAL BRAND FOUNDATIONS THAT LAND YOU THE CLIENTS, SPEAKING GIGS OR PODCAST SLOTS YOU'VE BEEN WAITING FOR.PROVEN SOCIAL MEDIA STRATEGIES FOR FEMALE FOUNDER-LED BRANDS - BUILT ON THE PERSONAL BRAND FOUNDATIONS THAT LAND YOU THE CLIENTS, SPEAKING GIGS OR PODCAST SLOTS YOU'VE BEEN WAITING FOR.PROVEN SOCIAL MEDIA STRATEGIES FOR FEMALE FOUNDER-LED BRANDS - BUILT ON THE PERSONAL BRAND FOUNDATIONS THAT LAND YOU THE CLIENTS, SPEAKING GIGS OR PODCAST SLOTS YOU'VE BEEN WAITING FOR.PROVEN SOCIAL MEDIA STRATEGIES FOR FEMALE FOUNDER-LED BRANDS - BUILT ON THE PERSONAL BRAND FOUNDATIONS THAT LAND YOU THE CLIENTS, SPEAKING GIGS OR PODCAST SLOTS YOU'VE BEEN WAITING FOR.PROVEN SOCIAL MEDIA STRATEGIES FOR FEMALE FOUNDER-LED BRANDS - BUILT ON THE PERSONAL BRAND FOUNDATIONS THAT LAND YOU THE CLIENTS, SPEAKING GIGS OR PODCAST SLOTS YOU'VE BEEN WAITING FOR.PROVEN SOCIAL MEDIA STRATEGIES FOR FEMALE FOUNDER-LED BRANDS - BUILT ON THE PERSONAL BRAND FOUNDATIONS THAT LAND YOU THE CLIENTS, SPEAKING GIGS OR PODCAST SLOTS YOU'VE BEEN WAITING FOR.
Founder working with a laptop

We turn the moments you've overlooked into content that lands opportunities.

YOU'RE ALREADY THE EXPERT AND YOUR CLIENTS TELL YOU ALL THE TIME. WE TAKE THAT EXPERTISE ALONGSIDE YOUR STORY, YOUR JOURNEY  AND THE THINGS YOU'RE KNOWN FOR BEHIND CLOSED DOORS, AND BUILD IT INTO YOUR FOUNDER-LED PERSONAL BRAND AND SOCIAL MEDIA STRATEGY THAT LANDS YOU THE DREAM CLIENTS AND OPPORTUNITIES YOU'VE BEEN WAITING FOR.

DESIGNED FOR AMBITIOUS FEMALE FOUNDERS READY TO STOP BEING THE BEST-KEPT SECRET IN THEIR INDUSTRY - BUILT ON THE SHIFT FRAMEWORK.

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DIAGNOSE THE GAP BETWEEN WHERE YOU ARE AND WHERE YOU WANT TO BE

What's The Missing Piece In Your Personal Brand?

You're already brilliant at what you do, but somewhere between the work you're doing and the opportunities you want landing in your DMs, there's a gap. Our 3 minute quiz shows you exactly where it is across 5 key areas of your personal brand, so you know precisely what to focus on to close it.

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Audience · Content · What You Stand For · Visibility · Growth & Opportunities

The SHIFT Framework on-demand

The Instagram Shift.

Chaotic feeds don't convert — strategic ones do.

The only Instagram programme founders need to stop guessing and start growing.

  • A clear strategy mapped to your business goals.
  • A DEEP UNDERSTANDING OF HOW TO LAND OPPORTUNITIES INTO YOUR DMS.
  • Confidence to show up consistently.
Explore the Instagram Shift
The Instagram Shift

Hear From Our Clients

Words from the founders we've worked alongside.

"
It's the best thing we ever did for our business. Abigail has gone above and beyond — she'll make your life easier and propel your business.
Ella
Ella Harvey Aesthetics
"
Fast forward 12 weeks and I feel like a completely different person. Confidence, clarity, and a roadmap to turn passion into profit.
Erin
EB Socials
"
We sold 50% of 2026 tickets in the post-event launch — Abigail's socials went a long way to making that happen.
Niki & Abi
Adventures in Marketing
"
If you're someone who struggles with content, overthinks being on camera, or just never knows what to post, Abigail is honestly the person you want beside you. She genuinely cares about helping people show up online confidently and it shows in everything she does. Would 100% recommend her to anyone wanting to create content that actually converts.
Michelle
Chellebell Fitness, Lifestyle Influencer
"
Her quick, agile mind reframes a rough draft into something meaningful you can take forward. When I look at my grid there's a clear before and after — my views and engagement are higher.
Joyce
The Healthy Manager
"
Abigail took the time to answer everyone's questions and never made anyone feel silly for asking. I feel more confident being myself online — that's the biggest transformation so far.
Joy
Birth Prep with Joy
"
I never thought I'd do talking heads — now they're the content getting the most views and comments.
Angela
Capisco Coaching
"
Some coaches just want your money — she's there whenever you need and wants to see you win. I've doubled my income since working with Abigail.
Amy
The Social Hood
"
Abigail is an outstanding sounding board and is as passionate about my business as I am. When you work with Abigail, it's not just about learning how to look better on socials. It's about learning how to make social media work for you and increase your presence, your reach, and revenue streams.
Jennie
Untying The Knot
"
Abigail is definitely a collaborator. It's good to have someone on board who is willing to shape conversations on sensitive and hard-hitting emotional topics, and give us new perspectives too. She gets it, and she gets what we're all about — living our values just like us.
Andy
Qufora Ltd
"
I feel more like a business owner now, rather than someone doing this on the side. I've raised my prices, I'm getting more enquiries turning into discovery calls, and I finally see how much my work is worth.
Jenna
Sorelle Social
"
Underpaid, undervalued, overworked — that was me before. It felt like having a personal mentor. I've gone from £350 per month, to signing clients paying £1,000+ per month, with confidence in myself and my worth.
Sultana
SM Marketing by Sultana
"
Lots of new ideas and honest feedback on my current social media position. Abigail explains everything and breaks it down for you so you can use it in a way that suits you, your skill set, and your business. Since working together, I've seen increased engagement on Instagram stories. My experience exceeded expectations.
Tanya
Tanya Suki Style
"
I now feel I've got the insider knowledge of someone who's been freelancing for years. Sales funnel — total mindset shift. I'll always be trying to sell now, even when I'm fully booked.
Alice
Spark Soul Marketing
Abigail Mills, Founder

Meet The Founder

Abigail Mills — Founder-Led Social Media Strategist & mentor.

ABIGAIL'S PASSION IS IN BUILDING FOUNDER-LED PERSONAL BRAND STRATEGIES ON SOCIAL MEDIA FOR THE AMBITIOUS FEMALE FOUNDERS WHO ARE READY TO STOP BEING THE BEST KEPT SECRET ACROSS THE UAE, UK, EUROPE, AND THE REST OF THE WORLD.

with 175+ founder-led brands served, recognition at the SocialDay SMM Awards as Social Media Educator of The Year, and speaking gigs at Soho House London, Alice Benham's UK Book Tour and Adventures in Marketing behind her.

More About Abigail →

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