SERVICES

The Instagram Shift

Founder lifestyle scene

Chaotic feeds don't convert, strategic ones do!

The only Instagram marketing programme you'll ever need to attract and convert aligned, paying clients and aligned opportunities without dancing, discounting or burning out.

I know you need:

  • An Instagram grid that clearly shows you are the expert your ideal clients have been searching for.
  • A strategy to enable you to show up consistently and confidently, without Instagram taking over your life.
  • Efficient content and DM systems that regularly bring in opportunities you'd love to do and get in-bound leads that turn into paying clients.

Your Instagram feed is repelling the very people who need your expertise, and you might not even know it.

It's time to take action

What is The Instagram Shift?

The Instagram Shift is a self-paced Instagram programme designed for female founders like you, who are done with posting and hoping, relying on referrals and treating Instagram as a tick box exercise.

You know other people in your industry are using Instagram to make sales and get your dream opportunities, but you don't currently have a strategy, and for you, posting on Instagram, quite frankly, feels like a waste of your time.

Most female founders are still winging it:

  • Posting when they remember.
  • Staring at their screen, wondering what to say.
  • Avoiding showing up on camera because it feels uncomfortable.
  • Disappearing when business gets busy because there's no structure.

Confidently and naturally sell and gain opportunities in the DMs.

  • Build an Instagram presence that works hard for you, even when you're offline.
  • Reach an audience of ideal clients who will pay for what you offer.
  • Use content to position you as the true expert you are.
  • Confidently and naturally sell in the DMs.
Abigail Mills working on the sofa

Right now, you're probably:

  • Making money, but it's mostly through word of mouth.
  • Keen to show up online, but unsure what to say and worried about wasting time and money.
  • Tired of watching people with less experience than you get dream opportunities, while you feel like the industry's best-kept secret.
  • Ready to stop the guesswork and build your Instagram presence intentionally.
  • Wasting time posting, no one's engaging, and your DMs are a dead zone.

You're ready to put an end to Instagram being your biggest time suck, and turn it into your best client-generating tool.

Show Me How!

Hear From Our Clients

Joy testimonial

Words from the founders we've worked alongside.

"
I'd been quietly watching Abigail's content for a while before I joined. I knew I needed direction - I didn't really understand how Instagram worked, where to focus, or how to bring structure to what I was sharing. What I got was a foundation. I'm clear on my content pillars now, I'm more confident being myself online, and the resources are still doing the work - I'm using them right now to plan my 2026 content. Abigail is endlessly generous with her time, explains things clearly, and never makes anyone feel silly for asking. My niche is quite unique and doesn't lend itself to repeat clients, and she still made every session feel relevant to my specific business. Worth every penny. If you're considering it, go for it, she's a brilliant teacher and makes the whole process feel easier.
Joy
Birth Prep with Joy

You're about to be taken through Abigail's SHIFT Method:

S

Set The Foundation

Get crystal clear on who you serve, what you sell, and the positioning that makes you the obvious choice, not one of many. This is the layer everything else sits on, and it's the bit most founders skip. We nail it first so the rest actually works.

H

Hook The Right Audience

Grow a high-quality audience of people who actually want what you sell. We'll focus on targeted growth and content that builds trust, sparks real interest, and drives sales, not just likes.

I

Implement & Show Up

Bring the strategy to life with simple, repeatable steps to get you seen and having conversations that lead to enquiries without feeling stuck or second-guessing every post.

F

Fine-Tune For Conversion

You can have great positioning, the right audience, AND a consistent posting schedule, and still not be making money because there's a gap in your strategy - that's what you can fine tune with the shift.

T

Track, Reflect, Repeat

We wrap up by measuring what's working, reflecting on what's next, and mapping out a system you can rely on long after the programme ends, a strategy that keeps working, even when you're offline.

The Instagram Shift gives female founders like you the exact system to take back your time, master Instagram with confidence, attract more opportunities into the DMs, and followers that turn into paying clients, fast!

I Need This

Hear From Our Clients

Looking back, I'm so glad I did — I've got so much out of the programme.

"
Before working with Abigail, my approach to social media was 'post and ghost' — there was no strategy or consistent approach, and although I was active, it wasn't creating any value for me. This felt like a big investment for my fledgling business, and I was worried about committing at that stage. Looking back, I'm so glad I did. My views and engagement are higher, and I feel much more confident with social media. Most importantly, I now have a structured way to approach my socials, and a clear awareness that each post has to have a purpose.
Joyce Dalgleish
The Healthy Manager
Joyce Dalgleish

What used to work on Instagram is no longer cutting through!

The business owners who learn how to market themselves with clarity and confidence are the ones adding an extra zero to their revenue and gain the vision board opportunities, without adding more hours to their week.

The business owners who learn how to market themselves with clarity and confidence are the ones adding an extra zero to their revenue, without adding more hours to their week.

You don't need to go viral. You need a strategic plan that gets you in front of the right people, builds trust, and brings you enquiries from people who are finding you online.

Imagine opening up Instagram and finding replies to your stories saying, "How can I work with you?"

This is what The Instagram Shift gives you.

Enrol Now
Angela Joyce

Hear From Our Clients

I've gained confidence and felt very supported throughout.

"
Before working with Abigail, I'd not really used Instagram much, even for personal use, and had a very poor IG page for my business. Through the Bloom Method, I learned what worked for me and what didn't, and got much faster at creating content. I now know what I need to do next, including doing more talking heads, which is the content that is most viewed and commented on. I've gained confidence in doing it, which is a big shift for me, and felt very supported throughout, both by Abigail and the group.
Angela Joyce
Capisco Coaching

What's inside The Instagram Shift on-demand programme

Hear From Our Clients

How Jennie went from overwhelmed to a go-to divorce coach on Instagram.

Meet Jennie from Untying The Knot. She started working with Rose & Thistle Social because she knew Instagram could be a powerful tool, but had no idea where to begin.

Now, she's built expert positioning in her niche, grown her visibility and reach, and created new revenue opportunities through a strategy that finally makes Instagram work for her business.

That's the power of Instagram!

Abigail Mills seated

The Instagram Shift is for the go-getters and action-takers.

This is for you if:

  • Female founders who want to generate consistent sales and opportunities from Instagram. You're currently getting referrals, and know you're missing out on Instagram.
  • You enjoy Instagram but have no clear strategy, no content plan, forget to capture content, and have no time to make it a priority.
  • You want to invest in your business. You're ready to learn, take action and take control of your results!
  • You want your business to be taken seriously. You're ready to be seen as the expert and attract the right clients on Instagram.

This is not for you if:

  • Casual learner: you're not ready to commit to implementing strategies or systems for growth, and are not interested in learning how to use Instagram effectively in less time.
  • Brand new business owner: you're still figuring out your offers and trying to make your very first sales.
  • Quick-fix seeker: you're chasing instant wins and viral moments, without committing to the strategy and steady work that creates lasting results.
  • You're making regular and consistent opportunities through Instagram: you're happy with your Instagram strategy, and it's working how you need it to.

Do you tick all the right boxes? Let's get started, then!

Enrol Now!

INVESTMENT

Choose the option that works for you.

One Time Payment

£497

3 Payments

£167

6 Payments

£87

Apply Now

You can also use 'Buy Now, Pay Later' providers (Klarna, etc.) as well!

FAQs

The programme is fully self-paced, so you can move as quickly or slowly as suits you. Most founders dedicate 2–3 hours per week to get the most out of it.

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