GUEST SPEAKER
Looking for your next guest expert?

Hi, I'm Abigail Mills
If your audience is tired of being told to "post more and stay consistent", and wants to know what actually turns Instagram into a business asset, that's where I come in.
WHETHER IT'S A WORKSHOP UNPACKING PROVEN INSTAGRAM STRATEGIES OR A PODCAST DIGGING INTO MY EXPERIENCES IN BUSINESS, I SHOW UP WITH HONESTY, SPECIFICS AND IDEAS YOUR AUDIENCE CAN ACTUALLY USE.
What started in 2020 as Marketing in Scotland, a lockdown Instagram blog with simple marketing tips, became a consultancy serving clients across the UK, Europe and the Middle East, and in 2023 became Rose & Thistle Social Ltd.
Now based in Dubai and available worldwide via in-person events, online panels and podcasts, I bring the same direct and simple approach to every stage I'm on.
Whether it's a workshop unpacking proven Instagram strategies or a podcast digging into the real story behind building a business from scratch, I show up with honesty, specifics and ideas your audience can actually use.
I've spoken at Soho House's Mother's Meeting, Alice Benham's Book Tour, Glasgow Caledonian University, and on podcasts including Adventures in Marketing and Success On Your Terms, and was named Highly Commended at SocialDay's SMM Awards Social Media Educator of the Year 2025.




From storytelling to strategy: inspiring audiences everywhere
Workshops, Panels & Keynotes I deliver:
- •5 Instagram mistakes costing your business, and how to fix them.
- •Stories that sell: turning viewers into buyers on Instagram.
- •Stop posting & start showing up!: using Instagram to attract your next big opportunity!
- •Feeling the fear and doing it anyway: building a business when the script doesn't exist.
On podcasts, ask me about:
- •How six months off posting left me wondering if I could pay my mortgage.
- •Starting a business when the world hit pause.
- •The unspoken sacrifices of being self-employed.
- •How investing in myself, and the business, built the life I have today.
Your audience will leave with practical actions they can apply to their own marketing instantly, mindset shifts that change how they think about content, and the kind of clarity most founders don't get from a free download.
If you're looking for a speaker who'll give your audience something they can actually use the next day — let's talk.
My client success stories that I love to shout about:
£50K+ Leads
Generated directly for my client through one Facebook post
2,366%
Follower growth building one client's community
£25K+
Raised for a client fundraiser in 4 weeks via social content
4 Sold Out
In-person events just through social media content
BBC Radio
Listed health expert and on-air appearances via Instagram content
£50K+ Leads
Generated directly for my client through one Facebook post
2,366%
Follower growth building one client's community
£25K+
Raised for a client fundraiser in 4 weeks via social content
4 Sold Out
In-person events just through social media content
BBC Radio
Listed health expert and on-air appearances via Instagram content

Panel, Keynote & Masterclass appearances:
- •Soho House, London — Mother's Meetings: Social Media Marketing Expert Panel
- •Atomicon Fringe Event 2025 — Co-host
- •Alice Benham's Edinburgh Book Tour — Marketing Panellist
- •Adventures in Marketing, Edinburgh — "Feel the Fear and Do It Anyway" Panel, "Aim for Sales, Not Likes" + Mastermind Table Host
- •Glasgow Caledonian University Marketing Society — Building a Service Business Through Marketing
- •Scottish SMM Girls Club — Co-host & Panel Host
- •Strivex / @accountant_she — 5 Instagram Mistakes Costing Your Business
- •The Practice Owners Podcast — Finding the Right Accountant
- •Future Women Plus — Optimising Your Instagram to Avoid Common Mistakes
- •The Menopause Coach — 5 Instagram Mistakes Costing Your Business
- •Success On Your Terms Podcast with Natalie Potts



Get in touch
Ready to level up your events with an insightful & passionate speaker?
Reach out to me today by filling in my contact form.
